We usually think of personality as one of the key distinguishing traits among people, but retail business owners also can create personality within their stores to stand out from the competition. To decide on the personality you want your store to project, be sure you have a clear understanding of your brand, says Tamara Romeo, lead designer of SD Office Design in San Diego. “Are you hip and price-conscious or sophisticated and higher-end? Once you determine who you are, your retail environment will follow. And always remember this: Customers love to feel that you ‘get’ them and have fine-tuned your products just for them.”
